Art Director at OMA

Elsewhere

Info

Clean Plate is the selected work of Jason Stewart, a southern gentleman with a fondness for retro sneakers, mid-century furnishings, 90's hip-hop and timeless design.

As an Art Director at Kitchen Sink Studios, I aim to create immersive interactive experiences that allow companies to make rich, emotional connections with their audience. This helps establish credibility, develop relationships, and fortify trust.

Great design increases my heart rate. I love solving complex problems with simple, innovative thinking. The allure of a perfect solution keeps me up late at night and wakes me up early in the morning.

When I'm not exploring a digital canvas, you might find me on the hunt for retro Air Jordans, anything designed by Charles and Ray Eames, or unreleased beats by J Dilla. A Virginia native, I now live in Arizona with my wife Michelle.

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Website

Client: LifeLock          Role: Art Direction, Design          Agency: Off Madison Ave

LifeLock’s web team asked us to rethink the ‘How LifeLock Works’ section of their site. The current pages were informative but mundane. We wanted to share their story and create more of an emotional connection with their audience.

To achieve this, each page was designed to act as a walk-through of the LifeLock service. Vivid lifestyle imagery overtakes the screen and creates a more immersive experience. As prospects scroll the pages, subtle interactive elements greet them and encourage content engagement. Visual storytelling like this can be the tipping point that sways a potential customer to act.

 
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Campaign Pitch

As Arizona heats up during the summer months, residents are often compelled to either stay indoors or travel out-of-state toward cooler climates. Many non-residents remove Arizona from their vacation consideration list altogether. This translates to millions of dollars in lost tourism revenue.

To encourage in-state travel (and attract the nearby city of Los Angeles), we developed the “Short drive. Long overdue.” campaign. The objective is to inform (or remind) our target audiences that unique, memorable summer getaways are just a few hours down the road.

  • Client: Arizona Office of Tourism
  • Role: Art Direction, Design
  • Agency: Off Madison Ave
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Campaign Ads

Client: Arizona Office of Tourism          Role: Art Direction, Design          Agency: Off Madison Ave

Like it or not, Arizona has a reputation. And as AOT’s Agency of Record, one of our ongoing tasks is to change perceptions. Highlighting lesser known locations or telling a story in a clever way can help alter those preconceived notions for the better. Along with copywriter D.D. Kullman, here are a few ad concepts we created to do just that.

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Website

  • Client: The Prince Ink Co.
  • Role: Art Direction, Design
  • Agency: N/A
  • Featured: Behance

The Prince Ink Co. started as a garage-based clothing line and quickly evolved into a respected screen printing business. As a friend of the owner, I've worked closely with Prince Ink over the years and helped develop several marketing strategies to grow their operation. Along with conceiving the company's name, I helped guide Prince Ink's branding and recently redesigned their website to emphasize the great quality of their work. I'm extremely proud of Prince Ink's progress and the work I've done with them.

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Nurture Campaign

  • Client: The Little Gym
  • Role: Art Direction, Design
  • Agency: Off Madison Ave

With more than 300 locations worldwide, The Little Gym offers structured physical development and experiential learning experiences to thousands of families. But once a customer leaves their facility, there is little communication to prompt a return visit.

With an objective of converting prospects, motivating hand-raisers and re-engaging long-lost customers, we worked closely with The Little Gym team to develop a dynamic, mobile-friendly strategy consisting of six separate nurture paths, each with numerous touchpoints.

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Co-Op Campaign

Client: Arizona Office of Tourism          Role: Art Direction, Design          Agency: Off Madison Ave

While the Grand Canyon draws millions of annual visitors, Arizona's lesser known destinations often go overlooked. To combat this trend, cities and towns throughout the state teamed up with AOT to raise awareness. To help people find these hidden gems, we divided the state into six regions, allowing exploration in a logical, organized manner. Along with a responsive website, we designed print ads, display ads, social media assets and an 8-page newspaper insert. The tricky part: giving each partner equal weight and consideration.

 
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Magazine Advertisement

Legacy Lodge is a fisherman's paradise located in the wilderness of British Columbia. I tried to capture the essence of the Legacy experience with an intriguing, dream-like scenario. Some unexpected color and a little hand-lettering helped further differentiate this page from the abundance of cliché fishing ads.

  • Client: Legacy Lodge
  • Role: Art Direction, Design
  • Agency: SpinSix

Misc. Projects

As much as I love working within the digital medium, sometimes it's just nice to unplug and work with your hands. Whether it’s lettering a project or rescuing a piece of furniture from a shabby chic prison sentence, there’s nothing quite as rewarding as proving to your wife that you can actually finish something you started.

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